Our Design Process

The process we use for managing a client’s interior design project is aligned with the Royal Institute of British Architects (RIBA) work stages. The RIBA’s process allows an organised plan of work which includes briefing, designing, constructing and operating.

  1. The Brief & Vision

Every exceptional home begins with a collaborative dialogue. During this initial stage, we work closely with you to establish a detailed project brief, mapping out your lifestyle requirements, aesthetic aspirations, and spatial needs. We define the project’s scope, objectives, and investment parameters, ensuring our creative direction is perfectly aligned with your vision from the very beginning.

London interior designer Joel Azevedo reviewing technical drawings and material samples at his studio desk for a period property renovation.

2. Concept

Following the agreement of the design proposal, we conduct a meticulous, measured site survey of your property. We then begin the research and development phase, crafting the initial creative concept for your home. This includes hand-selecting preliminary color palettes, sourcing authentic material samples, and curating initial furniture, lighting, and layout options. We present these concepts through tactile mood boards, allowing you to feel the textures and visualize the atmosphere of your future spaces.

Bespoke hand-drawn dining room design concept featuring traditional wooden furniture and architectural detailing for a London period home.

3. Developed Design

In the developed design phase, we refine the approved concept into a cohesive, detailed scheme. We finalize the internal spatial layouts and specify premium, authentic finishes—such as solid timbers, natural stones, and hand-painted wall coverings. We also develop the architectural lighting concepts and mechanical & electrical (M&E) requirements, ensuring that modern comforts are seamlessly integrated without compromising the historic proportions of your period home.

Traditional interior design developed mood board featuring fabric swatches, bespoke furniture curation, and lighting plans for a London residence.

4. Technical Drawings

With the design scheme fully approved, we produce a comprehensive technical drawing package. This meticulous pack is what translates our creative vision into reality for contractors. It includes detailed spatial layouts, reflected ceiling and lighting plans, electrical and plumbing points, bespoke joinery construction drawings, and full schedules of specifications for all finishes, sanitaryware, and custom furnishings.

Meticulous architectural lighting and spatial layout technical drawing package for a luxury London period home renovation.

5. Construction & Implementation

During the construction phase, we manage the entire complexity of the implementation. We act as your single point of contact, coordinating with builders, structural engineers, and specialist craftspeople. Joel personally oversees the progress on-site, ensuring that all architectural details, bespoke joinery, and interior finishes are executed to the highest standards of craftsmanship, on time and within your specified budget.

On-site construction and project management supervision for a full structural renovation of a Victorian period property in London.

6. Handover

The final stage is where your house truly becomes a home. We meticulously supervise the installation of all custom furniture, window treatments, and decorative lighting. We then personally style and dress every space, curating original artwork, antiques, and accessories. We present you with a fully finished, picture-perfect, and turnkey residence, ready to be lived in and loved for generations.

Turnkey handover of a luxury traditional living room in London featuring bespoke furniture styling, custom window treatments, and curated art.